news
In our news section we are highlighting some of our recent display projects: custom designed, long lasting POS communications, which are practical, made to measure and well adapted to the product and the distribution channel, with a considerable effect on buying behaviour and the brand.
Please contact us to receive our news updates.
news 01 12 08
WINDMASTER NATIONAL LOTTERY
Marketers have appreciated the value of distinctive design for some time now. This outdoor sign, with a sleek and distinctive form that breaks with standard models, became a unique landmark for the National Lottery stores. Its custom design drives the dynamic image of the Lottery. It has been engineered with ease of handling, reliable performance and, above all, resistance to severe weather conditions in mind. |
BROCHURE DISPENSER TELENET
This compact brochure dispenser can
be assembled instantaneously in points of sale. It is made from
metal and wood, and it guarantees a long lifetime of Telenet's
investment in brand communications. |
FLOORSTAND CASE LOGIC Case Logic, the smart organizer, has developed a broad collection of backpacks, bags and cases especially designed for laptops. They asked us to think about merchandising across a range of international store locations. We developed a modular system: a solid alloy rack on a wooden base with all kinds of accessories, and custom merchandising which can be adapted to available space and the displayed collection. |
DISPENSER LOGIC IMMO A new look for the free magazine dispenser of Logic Immo: practical, dynamic, produced solely from synthetics and hence, more economical. |
GONDOLA DISPLAY LA MARTINIQUAISE There is little place left for permanent displays in mass distribution. In order to introduce the new product range of Martiniquaise into the liquor range, we have developed this gondola display, which is attached at the side of
gondolas: 'Le comptoir des flasks'. |
MOET CLASSIC MALTS LIMITED EDITION There is much to find out about the refined taste and aromas of single malt whiskies. This glorifier, developed for Diageo, invites to take part in a conversation with an expert in HoReCa channels, who is always ready to share their passion.
Produced from noble materials such as natural wood, it emphasizes the authenticity and quality of this assortment. |
FLOORSTAND DE STANDAARD UITGEVERIJ Secondary displays (away from the product's usual aisle) drive more impulse purchases than any other in store tactics. We developed this colourful floorstand for the cartoon and child book collection of publishing company De Standaard Uitgeverij. Its happy playful design appeals to both the young and adult consumers while maintaining a high quality appearance.
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PRESS TALK
EURO PV,
a magazine about point of sale advertising and communication
highlights some of our projects.
You can download the articles here (in French pdf 790kb) |
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news 01 06 08
There is little place left at mass retailers for permanent merchandising. Therefore we attach displays at gondola edges, such as this
gondola wing for Hollywood, to create a second placement and some extra attention
of the consumer for impulse products.
Gondola wings are also used to cross sell.
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Everybody wants to reduce their phone bill. That's why Mobistar pampers loyal and new customers customers with formulas, prices, free options and services. These promos are communicated in POS through this permanent display where all visuals can be quickly updated.
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Bergasol not only presents its full range of products on this floorstand, but
also sets the tone of sea, sun and holidays in the pharmacy The combination of wood, metals and synthetic materials underlines the quality and warmth of the brand. The parasol is made to measure and underlines the theme of sun protection.
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Presentation is essential for selling window decoration. The purchase represents an important investment and customers require a clear image of the final product before deciding to invest. This display presents the full range and additionally is a practical workbench where consumers can be advised.
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We developed this display for a retail pharmacy chain. Visitors are advised of product ranges, promotions and news on a 17'' screen. Its content is easily updated via a secured USB Port on the multimedia module.
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This boutique for Nivea Summer Lotion is placed on the shelves at mass retailers. It increases instore attraction for this innovative lotion that gives you a tan. Thanks to 3 stained mirrors customers can test the colorations on their skin.
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news 01 04 07
Attract shoppers' attention for innovations in specialised retail channels; that was Proximus' assignment for this window display, with a handset uniquely presented in a see through showcase outside its standard rack. The cap of technology captain fits Proximus well.
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Windmasters are quite popular with retailers. They extend the shop floor outdoors and put shoppers in a shopping mood much faster once they are inside the shop. We produced this windmaster for Orange: simple and essential, and on top of that convenient, wind and rain resistant truly durable, for several lurid winters.
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Fortis asked us to develop this infopoint for its network of independent insurance brokers. These persons of trust accompany their clients financial situation and are a truly effective medium for communicating with financial consumers. Designed in wood and metal, the display offers possibilities of presenting all types of brochures, flyers and leaflets. The visuals are replaceable, thus the lifetime of Fortis' investment is extended.
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This display forms a remarkable support for the presentation of
the brochures of
Thermor. The display is delivered disassembled and is carried forward as a small parcel. It is produced in wood with PVC finishing, a moulding technology that keeps
round shaped designs affordable.
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 There is so much to find out about single malt whiskies. This sommelier, developed for Diageo, invites for a conversation with the expert in the nightlife channel - they're always willing to share their passion and knowledge. Produced in natural wood and copper, it emphasizes the authenticity and quality of the range, for lovers of exquisite taste.
What will your next single malt be? |
Lots to tell, but no space? Then the postcard format may be a solution for you. On the backside of a teaser the website is reminded. Volkswagen developed a postcard for every car model and presents them in this stylish revolving display. We added a -help yourself' sign later: the cards were so smart that shoppers thought they had to pay for them.
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news 01 12 06
On November 14th, at the start of the -Communication and Marketing at Retail' conference in Paris, an international jury composed of 150 marketing experts evaluated 279 entries from 86 European specialists for the
POPAI European Awards 2006.
Since decennia this contest is the European forum for the best instore creations. Winning an award in one of the 39 categories stands for the appreciation of the marketing profession for the expertise of an instore specialist.
9 evaluation criteria synthesise the ultimate challenge for every point of sale communication:
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attractiveness, design and technical development, |
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originality and innovation, |
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brand)communication, |
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product and retail channel adaptation, |
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production quality. |
As in 2004, we took part with a number of quality, thought through and well adapted point of sale communications. Gold, silver or bronze will be announced January 18th, but the judges already nominated seven of our nine entries in the following categories:
“In Store furniture''
Belgacom - Telecom Corner
“Care, Hygiene, Beauty - Pharmacy''
Omega Pharma - Floorstand Bergasol
“Food - Permanent''
Cadbury - Sphere Wall
“Food - Temporary''
Cadbury - Sphere Addict
“Electronics (Video, photo, phone...) - Permanent''
Orange - Polycube
“Tobacco''
B.A.T. - Universal Dispenser
“Services''
Orange - Display Photoservice
We thank the marketing profession for its appreciating of our teamwork and already hope to collect a few golden awards.
Download all our entries
here
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news 01 09 06
“A pleasant shopping experience is the most economical form of publicity''.
POPAI
(Point of Purchase Association International) supports this golden wisdom with its recent research on
the
cost per contact of POS communication.
With
costs per 1000 contacts
under € 2, it ranks POP communication, that facilitates shopping for your products, as the most economical medium.
Subsequently, this study establishes further the role of POP communication within any consumer marketing campaign. Click here to download the
research results and the
press file (only available in French).
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Shopping for decoration is a big deal. Sometimes it takes a family day out, with decisions influencing shopper's interior and lifestyle. Professional advice remains essential for such delicate purchases. Manufacturers should facilitate contact with shop personnel and give inspiration, with full understanding for the shopper who might have no technical expertise.
The display on the left is a smart addition to our
sample display for
Dickson's fabrics. When shopping for sun blinds, light resistance should be a key selection criterion. Dickson challenges competition on the shop floor inviting shoppers to compare its performance fibres on this display equipped with a
natural light tube. After all, experiencing new technologies is convincing and stimulates sales.
The display for
Gerflor
on the right gives inspiration and stimulates self confidence:
the display presents Gerflor's collection and demonstrates easy installation. Briefly however, we indeed bear in mind that shoppers
who seek for advice from shop personnel buy more easily.
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Intermarché
asked us to review its seasoning and flavouring category. Such merchandisers are certainly more technical developments with one, among others, ambition: creating clarity and order in a well selected and thought through assortment, bearing in mind shopper's convenience.
Retailization The shopper rewards buying situations that are exciting, interesting, but above all easy and convenient.
Experts testify that this reflection process goes very fast:
“When
the consumer comes in like a shopper, there is a moment of
consideration no matter what portfolio she is looking at'', says
Christopher Robert, VP Retail Marketing Coca Cola,
“and
it's a very quick pseudo intellectual interaction made in 3 to 6
seconds'' (source).
“Shoppers
waste no more than six seconds on average looking for a specific
brand before they settle for an alternative''
The Economist, 2005a (source).
And finally this also goes for brands not
living their lives on supermarket shelves: “Our
success depends on what customers think when they meet us, and
we believe that our customers spend 4 seconds to decide
whether they like the meeting or not''
Rolf Eriksen, CEO H&M (source).
Is your product (presentation) ready for its moment of truth?
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Pharmacies are points of sale with high destination traffic -one doesn't come in to have a look around. Waiting shoppers in such kind of shops typically look in one direction: the counter. People actually like to look at other people and that's why advertising is best put near the face of shop personnel, on or behind the counter.
These two counter displays for Urgo and Smith & Nephew are designed to be dispatched flat. They are installed in no time by shop personnel. Convenient and handy!
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 We have developed this
dispenser for British American Tobacco to support its wide range in nightlife channels: -something for everyone' wins extra bonus points for the category captains in many channels.
The dispenser is easily locked off after hours. Its luxury finishing in top materials and LED lighting guarantees a longer life for this striking glorifier.
In the development of this dispenser we have taken into account the legal and BAT's ethical code.
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news 01 01 06
This 4 sided kiosk for the new Mobistar take away product range is above all functional through the use of
flexible hook on blisters. The display can also carry banners and different brochure holders. The visuals in the visual holder can be changed easily and gives the permanent display a degree of continuity. With the idea of also using the display in smaller sales outlets, a smaller version, the counter display, has been developed in which the same accessories can be placed. |
A trend setting collection deserves being presented in style. For the launch of Oxbow's shoe collection we developed this compact stylish floorstand. Finding a look & feel in harmony with the identity of the label is always essential for fashion projects.
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To support Moët & Chandon's visibility in nightlife
channels we have created this eye catching display.
The combination of
branding,
functionality and exclusivity provides a high quality experience leading to an extra sales stimulant among consumers. |
In conjunction with Cadbury, we produced these two simple, easy to install sales units which allow retailers to present the product range outside the product category. The isle display on the left is placed on the sales floor and in this way closer to the consumer. Wheels under its base enable it to roll so it is simple to place it in shops. The solid metal display on the right is placed at eyebrow height on the sides of gondolas. By presenting the range closer to the consumer impulse sales are stimulated. Both design and color of the unit match the product well, thus guaranteeing a high level of brand recognition. |
The challenge for all pharmacy displays is to put an extensive range in a display which takes little space presenting a number of products and communicating maximum branding to consumers. This one is made of epoxy coated metal, which gives the strength to carry the weight of all products. The showcard can easily be changed according to the season and the cost effective trays can be replaced in the event of a change in the product range. |
The range of decorative radiators of Thermor is extensive -we had to develop a display that could carry them all regardless several and different wall fixation techniques. The display is often used at exhibition fairs and hence has to be easily assembled and disbanded, weightless and long lasting. The large visual above the products allows the consumer to be informed about the products features. |
Malabar is particularly satisfied with these two happy colorful counter displays which appeal to both the young and adult consumer: functional, striking and sturdy. The display on the left is made from injected plastics, the display on the right is from thermoformed plastics. A good choice, because both production techniques allow surprising forms and a playful design combined with a high quality appearance
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