“2/3th of brand selection decisions are made in-store” (AC-Nielsen)
“43% of shoppers engage with in-store information and advertising” (Quickwise)
Today’s shopper is picky, demanding and his brand loyalty is as short as his last shopping experience. The shop is an important medium for conveying communications that stimulate purchases. Your brands live in the noisy, colourful and unpredictable world of shops.
Along with reliable design, engineering and production, our expertise also lies in our experience with purchase stimulating tools of this medium, among which:
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visual presentation, clarity and impact of an assortment; |
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decor of an assortment and communications; |
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empathy for shopping behaviour for your products, services and brands, and arrangements bearing in mind shopper’s convenience and not designer’s vein. |
What does it take to break through the noise? What does it take to engage today’s savvy shoppers in a pleasant shopping experience, which remains the most successful and efficient publicity? A POS-specialist knows what works and knows what doesn’t.
Contact us today to discuss your communication strategies on the shop floor.
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